How Did the Martin Belaysoud Group Transform Its Internal Support with an AI Agent?

The challenge: centralizing information and optimizing teams' time

Improving the Employee Experience

With a network of 3,000 employees spread across multiple brands, the group faced major challenges in knowledge sharing:

• Scattered data: It is difficult for employees (especially new hires) to know whom to contact or where to find the right documents.
• Loss of productivity: a significant amount of valuable time is wasted every day searching for answers to recurring questions.
• The Need for a Federation: The absolute necessity of creating a modern federation that is accessible to all.

The goal: to transform the employee experience by streamlining access to internal information through AI.

The solution: an AI agent integrated into the group’s intranet

An AI agent connected to SharePoint

To centralize knowledge and turn it into immediate, reliable answers, the Martin Belaysoud Group has integrated an intelligent virtual assistant named “Marty” into its new internal communication tool.

• Seamless integration: the deployment of an intuitive, sovereign AI solution connected to the group’s resources.
• First-level support: a chatbot capable of instantly guiding employees on HR, technical , or procedural issues (e.g. , “My password has expired. What should I do?”).
• Agility and responsiveness: Close collaboration with Wikit made it possible to launch the project and test it in just a few days.

Thanks to this AI agent integrated into SharePoint, employees have quick and easy access to internal information.

The results: an AI agent implemented, internal support transformed

An AI Project Designed to Boost Efficiency

From the very first weeks of deployment, the chatbot “Marty” demonstrated tangible value for the group’s teams:

• 500 monthly conversations handled independently after just a few months. This rapid adoption confirms the tool’s value for employees’ day-to-day work.
• Significant time savings for support teams. Technicians are freed from repetitive first-level inquiries and can refocus on requests that offer greater value.
• Enhanced service quality for all employees, who can now instantly access the right information without having to rely on team availability.

The Martin Belaysoud Group's Perspective

In a nutshell

The Full Testimony